Gotemba Premium Outlets


Gotemba Premium Outlets - Photo via

When I first heard about factory outlet shopping in Tokyo, I thought it was just one huge factory outlet park somewhere not too far from Tokyo. Of course, I was very wrong, there are many factory outlets – big ones and small ones, throughout the Kantō region.

If you are going to Tokyo and plan to visit Mount Fuji, you must also go shop at the Gotemba Premium Outlets – 御殿場プレミアムアトレット. It is a very popular outlet mall among tourists, located at Gotemba city, near the foot of Mt Fuji. However, it is quite far from Tokyo central and will take more than 2 hours by train and bus.

Even for those who stay near Mt Fuji, the journey from Kawaguchiko Station(河口湖駅) to Gotemba will take nearly 1.5 hours by bus! So, do set off early to ensure you have ample time for your shopping spree.

If you are in a hurry and do not have a whole day to go shop at the Gotemba factory outlet, you may want visit Mitsui Outlet Park Makuhari, about 30 min from Tokyo central.

Gotemba factory outlet is an upscale outlet mall which houses 210 international top designer brands like Armani, Balenciaga, Banana Republic, Bottega Veneta, Burberry, Coach, Dolce & Gabbana, Gucci, Hugo Boss, Kate Spade, Jimmy Choo, Prada, Tod’s, Yves Saint Laurent and many more. But the real good bargains from sportswear brands Nike, Adidas and Puma that will make your trip worthwhile!

To enjoy additional saving on top of the usual 25% to 65% discount offer, do visit website, you may be able to download promotional discount coupons especially for foreign tourists.

How to Get There

There is a free shuttle bus service which operates from 9.30am to 10.40pm at 20 minutes interval. It picks up passengers from JR Gotemba Station (Otome Exit) via Tomei Gotemba Interchange to Gotemba Premium Outlets.

Shuttle Bus from JR Gotemba Station
10・30・50 minutes past every hour
(First bus departs at 9:30a.m)

Shuttle Bus from Gotemba Premium Outlets
00・20・40 minutes past every hour
(Last bus departs 40 minutes after close of business)

For more information on how to get to JR Gotemba Station (御殿場駅) from Shinjuku station, Hakone station or Tokyo station, visit these links:

Gotemba Premium Outlet

Address: 1312 Fukasawa Shizuoka
412-0023 Gotemba Japan
Phone: +81 550 81 3122
Operating hours:
10am – 8pm (March to November)
10am – 7pm (December to February)


  • Sia Swee Suan

    We will be staying at prince hakone and would like to go to
    Gotemba . How do we go to gotemba factory outlet?

  • Hi Swee Suan,
    Apparently, it is not easy to get to Gotemba from Prince Hakone by train as you probably have to change trains at least 3-4 times. So, the easy way would be by taxi but it is not a cheap option unless you have a few persons to share the cost.

  • janice ong

    what about staying at Hakone hotel, would it be nearer then ?

  • Shirley

    How much is the bus fare from Kawaguchiko Station to Gotemba? Is it the bus operate daily from Kawaguchiko Station?

    • Here’s the link to the latest Fujikyu bus schedule in Japanese:

      According to the webiste, hourly bus service from Kawaguchiko Station(河口湖駅) to Gotemba Station(御殿場駅), bus fare JPY1,470. There is a shuttle bus to take you from Gotemba Station to Gotemba Premium Outlet. When you’re at Kawaguchiko Station, go check the tourist information next to the station for bus schedules and brochures in English. The bus stop is just outside the station.

  • Cynthia Ng

    I will go Mt. Fuji on 02/07/14. How can I go to Gotemba Premium Outlets from Mt. Fuji?

  • Christina Goh

    Hi I will be going to BB Pension, Hakone on 24 October, how should I go to Gotemba Factory Outlet. Please advice on various route.